Six Sigma for Marketing Processes : An Overview for Marketing Executives, Leaders, and Managers

Six Sigma for Marketing Processes : An Overview for Marketing Executives, Leaders, and Managers
By Clyde M. Creveling, Lynne Hambleton, Burke McCarthy

Prentice Hall PTR
ISBN: 013199008X
Pages: 304
4.2 Mb

Description:

This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational.

It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth. In this book, you’ll learn how to apply Six Sigma methodology to

* Develop a lean, efficient marketing workflow designed for growth
* Enhance the three marketing arenas for growth: strategic, tactical, and operational
* Identify leading indicators of growth and become proactive about performance improvement
* Strengthen links between customers, products, and profitability
* Redesign marketing work to streamline workflow and reduce variability
* Assess and mitigate cycle-time risk in any marketing initiative or project
* Leverage DMAIC to solve specific problems and improve existing processes

DOWNLOAD FROM HERE
OR
MIRROR

Silicone Elastomers (Rapra Review Reports)

Silicone Elastomers (Rapra Review Reports)
by Peter Jerschow

Publisher: Smithers Rapra Technology
ISBN: 1859572979
Pages: 172
PDF: 1.9 MB

Description:
Silicone elastomers are important materials for many application areas such as automotive, electric and electronics, domestic appliances and medical. They are increasingly being used to substitute for organic rubbers, because of their advantageous properties.

This is a very comprehensive review of the state-of-the-art in silicone elastomers.

It deals with the advantages of using silicone rubbers, such as high temperature and chemical resistance, pigmentability and transparency, combined with good electrical properties.

It describes processing by extrusion, injection moulding and calendering, and the use of silicones in flexible and rigid mould making. The key issues concerning the processing of silicones are addressed here.

The key material types and the nomenclature used to describe silicones are explained. Room temperature vulcanised (RTV), high temperature vulcanised (HTV) and liquid silicone rubbers (LSR) are all discussed.

Speciality silicones are continually being developed to meet specific application requirements, for example, standard silicone is a good electrical insulator and is used in cable coverings, however, conductive silicones are now available. These new grades of silicones are described and compared to standard grades for key performance issues.

This review is packed with details on specific silicone materials, containing over 50 tables of information together with useful graphs. It is much longer than the usual reviews in this series.

The review is accompanied by around 400 abstracts from the Rapra Abstracts database, to facilitate further reading on this subject.

Key features…
* Applications
* Property requirements of applications
* Properties of standard and speciality elastomers
* Basic chemistry
* Curing
* Processing
* Useful tables of data

DOWNLOAD FROM HERE